Privacy Notice for Dartmouth Park Florist Customers

Introduction

At Dartmouth Park Florist, we are committed to protecting the privacy and security of our customers' personal data. This Privacy Policy explains how we collect, use, and safeguard your information in full compliance with the General Data Protection Regulation (GDPR). This policy applies to all individuals placing orders with Dartmouth Park Florist in Dartmouth Park and surrounding districts.

What Data We Collect

When you place an order or contact Dartmouth Park Florist, we may collect, store, and use the following types of personal data:

  • Identity Information: Name (first and last)
  • Contact Information: Delivery address, billing address, telephone number
  • Order Details: Purchase history, product preferences, delivery instructions
  • Payment Information: Limited payment details sufficient to process transactions
  • Communication Records: Correspondence via post or notes about your order
  • Technical Data: IP address and browser information for security and functionality

We only collect data necessary to fulfil your order and communicate with you effectively.

Lawful Basis for Processing

Under GDPR, we must have a lawful basis to process your personal data. Dartmouth Park Florist processes personal data on these bases:

  • Performance of a Contract: This applies when you place an order with us. We require your data to supply goods, arrange delivery, and deal with related queries.
  • Legal Obligation: We may retain information to comply with financial, tax, or other legal requirements.
  • Legitimate Interests: We may process your data to manage business operations, customer service, or improve our service, provided these interests do not override your rights.
  • Consent: If you ask to receive marketing communications, we will obtain your explicit permission. You can withdraw your consent at any time.

How We Use Your Personal Data

Dartmouth Park Florist uses your data to:

  • Process and fulfill orders, including arranging deliveries and managing payments
  • Communicate updates about your order status or respond to queries
  • Comply with legal and regulatory obligations
  • Improve our products and services based on customer feedback
  • If you have given consent, send marketing information about our offers and floral products (you may unsubscribe at any time)

Retention of Your Information

We retain your personal data only as long as is necessary for the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements. In general, order information and related correspondence will be retained for up to seven years from the date of order to comply with tax and legal obligations. After this period, your data will be securely deleted or anonymised.

Processors and Data Sharing

Dartmouth Park Florist may share your personal data with trusted processors and third parties to provide services on our behalf, such as payment processing, flower delivery, and IT support. All such parties are required to treat your personal data in accordance with GDPR and are prohibited from using it for any purpose other than the service they provide to us.

Personal data may be disclosed to regulatory authorities or law enforcement agencies if required by law. We do not sell or rent your data to third parties for marketing purposes.

Data Security

We have implemented appropriate security measures to protect your personal data from unauthorised access, loss, or disclosure. Our systems use safeguards such as encryption, secure storage, and regular review of our processes. Access to your information is strictly limited to those staff and processors who require it to fulfil their duties.

Your Rights

Under the GDPR, you have several rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccuracies in your information.
  • Right to Erasure: In certain circumstances, you can request that we delete your data.
  • Right to Restrict Processing: You may request that we restrict the processing of your data in certain situations.
  • Right to Data Portability: Where applicable, you may ask to receive your data in a commonly used, machine-readable format.
  • Right to Object: You may object to processing based on our legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on your consent, you can withdraw it at any time.
  • Right to Lodge a Complaint: If you have concerns about our handling of your data, you have the right to contact the Information Commissioner’s Office (ICO).

If you wish to exercise any of these rights, please contact us using the details on our website or in your order confirmation. We will respond in accordance with legal requirements and inform you of your rights in detail as appropriate.

Policy Updates

Dartmouth Park Florist periodically reviews and updates this Privacy Policy to reflect changes to our practices and to remain compliant with GDPR and other data protection laws. Any updates will be made available on our website, indicating the date of the latest revision. We encourage you to revisit this policy regularly to stay informed about how we protect your personal data.

Contact and Further Information

If you have any questions regarding this Privacy Policy or how your data is processed and protected by Dartmouth Park Florist, please refer to our customer contact page for more information. We are committed to addressing your privacy concerns promptly and transparently.